🔗 Open the full-page Markup & Margin Calculator
Try Markup & Margin Calculator
Markup is not margin
- Markup % expresses profit as a percentage of cost.
- Gross margin % expresses profit as a percentage of selling price.
Confusing the two silently destroys margin. A 40% markup does not mean a 40% margin.
Two modes in one tool
- Enter cost and markup on cost to see sell price, profit, and the implied margin on price.
- Enter cost and a target margin to see the minimum sell price and the equivalent markup on cost.
Exclusions
Payment processing, shipping, sales tax, and discounts are not modeled here—extend your spreadsheet for a full P&L view.